End of study Thesis : Luxury, customer experience and value proposition

End of year thesis

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End of year thesis

Project information

Category: Other
Subject: The new challenges of the customer experience and the value proposition of luxury
Project date: november 2021 - june 2022
Link to the preview of my thesis in French (abstract available in English)

Objective

In my thesis, we will ask ourselves how luxury houses can adapt their value proposition to personalize the customer experience? This thesis will address this issue and will be based on the results of individual interviews conducted with sales and relationship experts in different luxury sectors.